Employer branding

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In today’s labour market, corporate image is a top priority. Aware of their value, the most talented people are demanding more and more from current and potential employers. The image the company puts forward in its operations is an essential feature that often determines a candidate’s final decision. Effective Employer Branding will:

  • reinforce the company’s image as an attractive employer, valued by its staff
  • increase the chance of hiring the best talent
  • enhance employee loyalty and commitment
  • reduce employee churn and recruitment expenses

Our projects to develop attractive employer brands make it possible to hire and retain the most valuable employees. Our labour-market image-building services include both internal company activities and external campaigns. We have the precise tools, extensive knowledge and rich experience needed to implement Employer Branding projects, customised to meet clients’ individual needs.


Research and Reports

We monitor the expectations of employers and employees, their motivations and aspirations.

Recruitment process audits

A recruitment process audit by our experienced consultants can help employers achieve a more effective use of their strengths. The benefits include not only a better corporate image, but also more effective recruitment, at a lower cost.

HR communication

Communication in the area of human resources is essential, both inside and outside the organisation.Our team provides solutions including communication strategy development and design of tools and materials.

Employer Value Proposition

The Employer Value Proposition is the cornerstone of any employer branding strategy. To start building the concept of Employer Branding one must first recognise the value of the company to its employees, present and future. The message built around the EVP must be clear and honest.

Employer branding at universities

We have an active presence at almost 60 universities in Poland. We work with our ambassadors to organise events and local initiatives that support recruitment of young talent and promotion of employers in the academic environment.

Enactus Poland

Enactus is an international non-profit organization that supports students from over 1600 universities in 36 countries. Initiative brings together student, academic and business leaders who are committed to using the power of entrepreneurial action to improve the quality of life and standard of living for people in need.

Global Management Challenge

The Global Management Challenge is the largest Strategy and Management Competition in the world. It is a complex business simulation that use advantages of gamification in learning and training process.